Apple is not interested in producing cheap smartphones. Apple is not interested in the production of affordable smartphones, follows from an interview with senior vice president of Apple Inc. on the development of hardware Dan Riccio edition TIME. According to him, first of all, the company prefers innovations, even if their development increases the cost of the final product.

Apple is not interested in the production of affordable smartphones, follows from an interview with Apple Inc. senior vice president. on the development of hardware Dan Riccio edition TIME. According to him, first of all, the company gives preference to innovations, even if their development increases the cost of the final product.

img “We see our goal in providing [consumers] with the product that seems to us the best, ”Riccio stressed,“ and it doesn’t matter that it prevents a low price from being established. ”

The colleague’s position was supported by designer Jonathan Ive, who noted that a modern iPhone is much more than just a smartphone. This is best seen in the example of the iPhone X. The novelty is distinguished not only by the chic OLED display and Face ID scanner, but also by the redesigned interface interaction system.

Despite the fact that the iPhone X can rightfully be considered the most innovative Smartphone companies in Cupertino understand that not all consumers are willing to pay 1,000 for a smartphone. Obviously, it is for this reason that Apple has retained not only the iPhone 7 last year, but also the two-year-old iPhone 6s.

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