The high popularity of the iPhone, which seems to have peaked last year, risks becoming a prolonged fall and the almost complete disappearance from the smartphone market. This opinion is shared by the columnist of The Wall Street Journal, John Stoll. According to him, what happened once with brands such as Polaroid, Walkman and Kodak, in the foreseeable future, can wait for the iPhone, which the annual upgrade of the technical part will not help.
The high popularity of the iPhone, which, It seems that last year it reached its peak, it risks becoming a prolonged fall and almost complete disappearance from the smartphone market. This opinion is shared by the columnist of The Wall Street Journal, John Stoll. According to him, what happened once with such brands as Polaroid, Walkman and Kodak, in the foreseeable future, can wait for the iPhone, which the annual upgrade of the technical part will not help.
img More than ten years iPhone’s presence on the market is a long time, more than enough for Apple to proudly cover this project. The characteristics of the market are, Stoll explains, that any product, however attractive, cannot exist forever. It is hopelessly outdated as soon as its manufacturer begins to think that he has reached the top and now can only do that to skim the results of his past labors.
iPhone as a franchise is doomed
« Every franchise eventually becomes obsolete and sooner or later dies, ”agrees Nick Santanam, head of McKinsey in North and South America, with Stoll. “You can improve your amazing mousetrap indefinitely, but if people don’t need it, you’ve screwed up.”
In my opinion, these arguments are meaningless. A drop in demand does not occur simultaneously, and the companies mentioned had time to fix a situation that they did not take advantage of. Polaroid, Walkman and Kodak were devices of the same function, which, as technology progressed, became unusable, which was quite expected. Apple is famous for learning from the mistakes of others and trying not to allow its own, for which its products are loved all over the world.
h2 How the iPhone differs from the Walkman and Kodak / h2
iPhone – It is a comprehensive tool that combines not only the ability to take photo and video, play music and games, but also provides access to the Internet and services. At the same time, in Cupertino, they understand that the iPhone, in its current form, cannot infinitely attract a consumer who needs something more than a stable smartphone. And content is one of those needs that Apple has something to answer.
Certainly, the years will pass and the forecast expressed on the pages of The Wall Street Journal will be considered prophetic, but I believe that up to that point iPhone change more than once. The most likely development scenario seems to be a drastic reduction in prices for Apple smartphones for the absolute seizure of the market in order to further popularize branded services that will become the main source of revenue for the company in the next few years.