Apple used the 32 iPhone XR for its new video Apple makes top-quality commercials – such that many companies should learn from it. But how are all these videos created with a stunning video series and music, from which goosebumps run through the body? Many people think that it is mostly computer graphics that decide, but this is not at all the case. Apple itself showed how it created one of the recent commercials – “Shot on iPhone XR.”

Apple makes top-quality commercials such that many companies should learn from it. But how are all these videos created with a stunning video series and music, from which goosebumps run through the body? Many people think that it is mostly computer graphics that decide, but this is not at all the case. Apple itself showed how it created one of the recent videos “Shot on iPhone XR”.

Apple used the 32 iPhone XR for its new video To create the video, the company used 32 (!) IPhone XR smartphones that were installed at equal distances from each other and created a circle, where the main action took place – from the appearance of fire to blowing soap bubbles. This allowed us to make a 360-degree overview and capture every part of the frame.

In the process of shooting on the iPhone, features such as slow motion (240 frames per second) were simultaneously turned on and also used other smartphone camera technologies like accelerated shooting. The output was a terrific video that seemed to be filmed on professional video equipment.

At the same time, Apple also published another video where you can watch how the advertisement for the iPad Pro was shot and created. . It is noteworthy that the important parts of the editing were done on a tablet, not on a computer – and this is perhaps even more awesome advertising for the iPad Pro. As for the graphics, in this case it is also minimized: most of the scenes were shot in the studio (even those shots on a white background, yes).

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Recently Apple really pleases us with new commercials. That only costs a short film made by Oscar-winning filmmaker “She” by Spike Jonze and dedicated to HomePod.

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